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Unlocking Strategic Marketing with Sydney Sloan - The Transaction - Ep # 18

The Transaction

CHAPTER

Evolving Marketing Strategies: From ABM to PLG

This chapter explores the transition from Account-Based Marketing to Product-Led Growth, emphasizing the significance of market segmentation and data-driven strategies. The speakers share insights on how companies can enhance their marketing effectiveness by shifting focus from individual accounts to broader segments. Anecdotes and reflections on past collaborations highlight the importance of continuous adaptation and collaboration in achieving marketing success.

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