Why few people run businesses

In this episode of the Unchained CEO Podcast, Caleb Jones uses the "two roads" analogy to explain why the paths most people think are easy—college, certifications, and 9-to-5 jobs—have become the slowest and hardest routes in today's economy. He argues that modern success now rewards speed over expertise, urging entrepreneurs to move fast by building location-independent businesses, leveraging others instead of over-learning, and taking decisive action before AI and economic shifts close the window.