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Elon Musk Turns the Digital Advertising Market Around
He's trying to bring it down to a price that's affordable for him. So why would they give it to him versus an Apollo or someone else? He would be agreed to pay more for it. And of course, he's so much smarter than everybody else that we never anticipated that anybody could possibly do this because he's the brilliant Elon Musk. Next thing you know, as I was talking to Martin Sorrell, you know, said that they've only got a tiny fraction of the digital advertising market.