10min chapter

How to Money cover image

Overcoming Your Scarcity Brain w/ Michael Easter #773

How to Money

CHAPTER

The Addictive and Dangerous Nature of Websites and the Scarcity Loop

This chapter explores the addictive and dangerous nature of websites like Taimu and Amazon, discussing how they use the scarcity loop and scarcity cues to manipulate users into making purchases. It delves into the levers that companies pull to encourage consumption and buying, while emphasizing the need for individuals to interrupt this cycle and find simple tactics to live better in today's world.

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