Ecommerce Playbook: Numbers, Struggles & Growth cover image

Compass Explained: The Next Evolution in Creative Strategy

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Harnessing Compass for Media and Financial Integration

This chapter explores Compass, a creative strategy tool that merges media planning with financial forecasting. It details how the tool assists strategists in identifying marketing opportunities and optimizing revenue through an analytical approach to the marketing calendar.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner