Ecommerce Playbook: Numbers, Struggles & Growth cover image

Compass Explained: The Next Evolution in Creative Strategy

Ecommerce Playbook: Numbers, Struggles & Growth

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Harnessing Compass for Media and Financial Integration

This chapter explores Compass, a creative strategy tool that merges media planning with financial forecasting. It details how the tool assists strategists in identifying marketing opportunities and optimizing revenue through an analytical approach to the marketing calendar.

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