The Importance of Creative and Content in a Campaign

Mike: I think Mike cringe a little bit hearing that the substance of the content itself is not as important as the creative. What we see in B2B so often is the creative seems to sort of lack or it wouldn't stop the scroll, he says. But if your ad creative is spot on and just really stands out, you're going to get more eyeballs than someone who doesn't follow up with you seven times.