The Digital Marketing Podcast cover image

Making Marketing Numbers Make Sense

The Digital Marketing Podcast

CHAPTER

The Importance of Monitoring Your Advertising Campaign

The worst thing you can do is have a massive audience and set everything onto maximum spend, bid away. I found actually treating the advertising campaign like you would treat your business to get better results. It will cost you so much more to do it but in the long-term we'll all be happier with the result.

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