If your attention repeatedly is getting caught by that thing, it's such a good sign. One of the things that I've done is because it doesn't just show up maybe once every week or two or once or twice a week, Halloween decorations. If you ever shopped at a Costco, you know that in July, Halloween stuff starts showing up. And so now all of a sudden Costco is putting Christmas stuff out in August with the hope that they're going to get your attention.

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