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How can consultants think more intelligently about their pricing models?

The Future of the Firm

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What Is Your Budget?

One of the as things i find very curious is that we don't, asas industry, generally, say to a cliet so what is your budget? How much do you want to spend on this? How much is it worth to you? Do you think that we should be asking that question more, or that we wouldn't get a decent answer to it, would it? Will it be helpful to ask that, even if we're scared of asking it? Yeseveneven before the pocit, i think, what was the value that it creates? If you don't explore the value that you create, you don't have the return of the return and investment. And

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