EntreArchitect Podcast with Mark R. LePage cover image

EA497: Tyler Suomala - Tyler's Tactics for Communicating Your Unique Value as an Architect

EntreArchitect Podcast with Mark R. LePage

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Is Commoditization a Commodity?

The process that you just described, Tyler, sets me up as a, as an expert, not necessarily a service provider. It's taking commoditization completely out of it because I don't want to be undercut. Undercutting can only happen if you are presenting the same value as everyone else. So you want to separate yourself from that by, by building those relationships and offering a unique value.

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