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Do You Need to Specialize or Generalize?
When i launched my practice, it was young, hungry and the customer criteria was, do you have a cheque book? And the mere test, if i put a mirror in front of you, does it fog? And you met those two criteria, then you were a customer. I didn't care anything else. But yo, what happens when you have that mentality of taking every dollar, chasing every customer you never met a billable hour i didn't like)? That's why, because our business model insimivises activity. Anything sentivizes billing time, then we're going to look at every possible hour as a good thing. Ah, what will happen over time is you