Story 3: How to sell wood for $10 when everyone else sells it for $5
Idea to Startup
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Entrepreneurship - Two Lessons From Jim Drucker
Jim, our barbecue guy, made a choice most entrepreneurs screw up. He decided to forgo everyone who wanted cheap wood and corner the market on people using high quality wood to smoke meat. There is no more attractive quality than purposeful confidence. Your time is best spent understanding what customer you can give superpowers to.
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