Crafting Authentic Narratives with Chris Miano
Agents of Nonprofit
Authenticity in For-Profit vs Nonprofit Marketing
This chapter explores the differences between for-profit companies and nonprofits in terms of their marketing strategies and goals, focusing on the use of authenticity. The speakers highlight the importance for nonprofits to embrace their authenticity and genuine stories, while discussing the potential saturation of marketing and advertising in the for-profit world.
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