In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding.
We're joined by Cody Wittick, Co-Founder and Co-CEO at Kynship, an influencer marketing agency.
Prior to co-founding Kynship, Cody worked at QALO, the brand that created the silicone wedding ring, where he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
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