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Interview: Gabriel Weinberg of Traction on How to Find, Test, and Double Down on Scalable Growth Channels
Rocketship.fm
How to Set a Goal for a New Channel
The goal for testing channels really should be to put some of the numbers on those three questions. So how many customers can I get? How much do they cost? Are they the right customers? We really advise doing small tests for that. And then you can use those numbers to evaluate whether you think you could reach the big traction goal with that channel.
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