On Wednesday, April 7, 2021, Cornell Tech @ Bloomberg featured Brad Svrluga, co-founder and General Partner of Primary Venture Partners, in conversation with Scarlet Fu of Bloomberg Television. During this virtual conversation, they discussed how Primary’s geographic focus has become one of its calling cards, why location still matters when remote workforces have become the norm, what Svrluga looks for in founders and what founders should look for in investors beyond just capital, how COVID-19 has affected Primary’s portfolio companies, and the future Svrluga sees for entrepreneurs and startups in New York.