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Made to Stick by Chip and Dan Heath
The Book Pile
Six Lessons From Made to Stick
Nora Ephron learned that when you're making a message, you don't want to focus on what it is. The takeaway from her journalism class: Don't say what it is, say what it means. When the iPod launched in 2007, its tagline was 1000 songs in your pocket; now their motto is kill 1000 sperm in your pocket.
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