Discovery can be a demanding process, and finding the right questions to ask requires intensive listening and thoughtful preparation. Fortunately, there are a few questions that are relevant to every deal and can help you get the ball rolling. These include:
- “Can you walk me through your current process?”
- “What’s working well in your current process?”
- “What struggles are you currently facing?”
In today’s episode, John Kaplan goes into detail about the standard questions to ask in every discovery process and explains how to use the answers to dig deeper and ignite a sense of urgency within the buyer.
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