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Oliver Gottschalg on How Private Equity Firms Can Identify Their USP To Target LP's
The Private Equity Podcast, by Raw Selection
What Do You Love About Private Equity?
It's data availability, the researcher and me hates the challenges to get data on private equity because I'd love to see much more and deeper and better data. At the other point it creates fantastic opportunities for those who actually understand the asset class. And that's what makes you passionate about private equity because it is still relatively under research and totally understood compared to other asset classes. It's just a little bit of a good idea to put things down to that marketing clear brand marketing message again and and strategy of what they're looking to do.
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