Mail chimp has participated in this concept of profit sharing for years. Up to 19 % of employ s annual salaries being put into their four o one k each year. And hundreds of millions of dollars have been contributed through this profit sharing programme over the last several decades. But as a bootstrap business, you oftentimes don't know if you will sell, or if you want to sell in the future. Employees would actually be really pissed if they were issued stock or stock options by the business and had no interest in selling.