This chapter explores the current state of the retail industry, covering topics such as theft in drug stores and its impact on retailers, the correlation between inflation and theft, and the importance of experiential retail in driving foot traffic. The speakers discuss the increase in theft, its potential correlation with people becoming poorer, and the efforts made by retailers and industry advocates to address this issue. They also touch on the performance of retailers based on income levels and express a desire for more unique stores in malls.