Enron
Acquired
Enron's Dark Market Strategies
This chapter examines the deregulation of California's power markets and the unethical trading tactics utilized by Enron traders to exploit the situation. It highlights various controversial strategies, such as 'Death Star' and 'Ricochet,' that manipulated market dynamics for profit, revealing a troubling culture of deception within the company. Additionally, the chapter discusses Enron's shift from pipeline operations to ambitious internet ventures, including a failed partnership with Blockbuster, emphasizing the ethical implications of their innovative yet dubious practices.
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