The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

550. The Power of Questions: Avoiding the Biggest Mistake in Business

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Why a Numberless Scale Works for Health

Melina references Dan Ariely and Shepa to show how reframing measurement (a numberless scale) can motivate healthier behavior.

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