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Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth

On Strategy Showcase

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The Voice of the Athlete

I was constantly trying to celebrate the importance of sport because it, the education system doesn't necessarily value sport in the same way I guess even just personally growing up in Australia. It is always the voice of the athlete they're the keys, you know that everywhere you go. And yeah you always end up with provocative cultural interesting work that people care about. So that takes us to one of my favorite spots for the last couple of years which is which is a nothing beats on Londoner and, and I mean talk about original. That, that film it wasn't even a spot because I mean it was far more than that.

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