Introduction

Rich Brooks: There's a gap between what we think we want to rank for and what people are actually searching for. Cyrus Shepherd, an SEO and online marketer who specializes in understanding Google's ranking algorithms is our guest today. We recorded the video of him doing this work and his screen as well. In other news, my webinar on how to start your own business podcast is up at our Flight New Media website,. You'll find it on the on demand training section underneath flight school.