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Ad Age Marketer's Brief

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Is Twitter Going to Be a Tough Time for Brands?

With Elon Musk now owning the company, there's still a lot of brands boycotting Twitter. So I think we're going to see not as many ads, but still some brands are buying ads. But one of the things that really speaks to the climate on Twitter is if you look at like Eminem or any brand that may generate a little controversy and they don't get into this big conversation about politics. That's sort of where it is right now.

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