The Death of Topical Authority

I wanted to talk about this because topical authority is super hot right now, but it's true. If you could press one button and get all these articles written on your site, how is that a differentiating factor? How does that help you? It's basically a zero sum game, right? You could literally have a WordPress plugin that's gonna come up with the keywords auto generate everything, put it on your site and supposedly you would rank,. well, but if you've listened to our podcast with Carroof as well, we've talked about the expansion of the definition of duplicate content. And I don't think you're necessarily achieving topical authority here.