How to Get Your Readers Thinking About the Problem Again

We use a version of what Russell Brunson calls the Soapwork Brass sequence. We're used to engage readers, build reports, and sell products. These warm-up emails are in order to get them thinking about the problem again. They all work together in getting that person ready to receive a sales email. That's why we say they're kind of connected, and we use the problem agitate solution strategy to get them there.

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