The Role of Crapful in IoT

Crapful helps companies get a better sense of how their users are using the devices after they have actually connected the device and are using it via the app. The company demo's its product mostly to consumer IoT companies, but we do occasionally move into commercial or industrial applications as well. But I would say that sometimes the conversation is sort of more like, well, this is not our biggest problem yet, right? Because people are using connected devices that IT has signed up to use. It's going to be like when folks started demanding that companies start adopting iPhones instead of just the Macberries - shadow IT is coming for IT as well.