Evolution of Good Mythical Morning and Personal Beliefs

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The chapter explores the success of Good Mythical Morning and how algorithm changes on YouTube played a crucial role. It delves into the hosts' shift in personal beliefs over time and its impact on their content tone and audience. Additionally, it reflects on their friendship, mutual support through crises, and the pivotal balance of hard work and luck in their journey.

Best friends Rhett McLaughlin and Link Neal started out as “comedians for Christ,” and grew their partnership into one of the most successful YouTube platforms in existence. During college they created silly videos and songs for Christian events, and later built a following on YouTube before most people knew what it was. After struggling to find stardom in Hollywood, they continued to build a presence on YouTube: sampling punishingly hot peppers, writing ear-wormy songs about random things, showing off glasses that turned the world upside down. Nowadays, their entertainment company, Mythical, reports over 75 million subscribers and 25 billion lifetime views.

This episode was produced and researched by Katherine Sypher with music composed by Ramtin Arablouei.

It was edited by Neva Grant.

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