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Clear & Present Altman (376)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Importance of Podcasting Ad Revenue Growth
The IAB, which of course is the interactive advertising bureau and PWC have said, dun dun podcasting ad revenue growth outpaces the total digital market. Podcasting ad revenue in the US grew 26% year over year in 2022 to reach $1.8 billion. The report project podcasting revenue will more than double by 2025, reaching nearly four billion dollars for the first time since 2018 news programming is no longer the top revenue generating content.
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