NBCU’s Olympic Gold & Zaz’s NBA Folly
The Powers That Be: Daily
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The Olympics: Viewership and Financial Gains
This chapter examines the influence of the Olympics on viewership trends and NBC's financial success, enriched by personal stories and reflections on Team USA's performances. It also discusses the changing landscape of audience engagement during the Paris Games compared to previous Olympics, emphasizing NBC's adaptive strategies to attract both dedicated fans and casual viewers.
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