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How Important Is Clarity About Your Target Market?
Having clarity about your target market. How important is that for you and your growth of your franchises? It's massively important, not just from our business, but it's also hugely important for our franchises. So we've got two distinct target markets. And when you're shooting buckshot, you know, and it's just spraying out all over the place,. well, that's that's which you get back right in tose thos those bullets that are way outside the target thoset.