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The Amazon Dot Pom
Mary Meeker at Morgan Stanley wrote right around IPO time that Amazon is the leading retailer merchandiser on the internet. She would be out in the cold here by herself because the Amazon dot pom piece comes out. The board asks Jeff to bring in a COO to compliment him. They orchestrate raising about $2 billion in convertible debt on the debt markets, which totally saves Amazon skin and was more than they raised in the IPO.