Bob Moesta, President At The Re-Wired Group
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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How to Capture Zombies Revenue
A lot of our listeners would be curious about a phrase I think maybe me and you coined on your podcast, which is that this notion of what I call a zombie revenue. And it's this idea like of a, you know, dead customers walking in a sense, right? They're paying for your product, but they're not using it. So to me, you really need to spend the time dig into that as a behavior.
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