The Business of Authority cover image

Finding Your Sweet Spot

The Business of Authority

CHAPTER

Embracing Specialized Expertise for Value Billing in Marketing

This chapter highlights the significance of marketing reality and niche specialization, encouraging value billing for expertise and quality outcomes that cater to a specific clientele.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner