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Why Andrew Yeung Left His $300K Job at Google to Build a Startup

Founding Journey

CHAPTER

Navigating Public Perception and Personal Branding

This chapter explores the challenges entrepreneurs face in managing public perception while discussing the significance of personal branding and storytelling. It highlights the transformative impact of media exposure and networking, as well as the strategic considerations behind hosting events for business growth. Founders are advised on balancing brand-building with core business goals and making savvy decisions regarding sponsorships and event participation.

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