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Dan Kennedy's Magnetic Marketing Podcast

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The One Eyed Guy Is King

Dan O'Brien: What do you put in the mail for your clients? He says it doesn't have to be a perfect headline or a perfect offer. It just needs to get done, and somebody's going to get much better results than if they didn't send anything at all. The first thing that i said at our first golipina party was "I'm doing what everyone else is doing," he says. 'You're not getting deluge with veterinarians,' imean adds.

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