2min chapter

The Bootstrapped Founder cover image

51: Finding an Audience for Your Side Business

The Bootstrapped Founder

CHAPTER

How Do You Find Your Audiences?

What are your hobbies? What do you enjoy enough to spend money on, even though it's not sse or vital? Examples for this are things like craft beer and fixing up old cars. And then ask yourself, what are the social circles that are usually frequent in your life? Who are the kinds of people you click with most, and what do they do? Write that down. The list that you came up with from this exercise should contain a few dozen audiences. Let me give an example of what my personal list would look like. I've a very long one, and i'vea short one, just for this example. Softer engineers, obviously being one bootstrapped founders

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