The Business of Content with Simon Owens cover image

Inside The Information's paywall strategy

The Business of Content with Simon Owens

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Substack Review

We recognize our subscribers are really busy. Amwe'll try to send them ane malnd get them to read it. I've been kind of toying with the with my own substack news letter, of creating an automatically generated emal when someone subscribes and giving them a link for a 50 % discount. And i recommend subscription businesses experiment with things like that. For myself, personally, i've always wanted filled the publication that am, you know, is staffed by hundreds of journalists and serving readers with multiple products from news letters to podcasts, events, articles, et cetera.

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