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174 - How to Scale in Your Niche, with David Tao
The Marketing Millennials
How to Write Content for Elite Tennis Players
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I think that's a great way of putting it. Maybe you start with a micro niche and then you work your way up to just being niche. You get broader until you're in just a general niche. Many more people are interested in watching tennis and watch the grand slams than actually play competitive tennis, right? I don't play tennis, but I love watching Wimbledon, right? So I'll definitely watch that this summer or I'll watch the US Open. It's great.
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