Is There a Shift to Evergreen Content?

Would you have the same mindset and strategy if someone was doing a week long sale just Black Friday week and Cyber Monday versus people who were like, oh, this concept of November 1st to December 1st sounds good? I think after the last couple years and how Black Friday has been, I think the shift towards more evergreen promotion is more prevalent. Where evergreen content is going to win nine times out of 10, right? So whatever you're running right now, keep it as is,. If it's performing well, especially with Facebook, it's so finicky, don't touch it.