The Hidden Driver Of Profitable Customer Acquisition
The Andrew Faris Podcast
00:00
How to Speak to a Whole Lot of People
This is especially true and most obviously true in brands where the main value proposition is aesthetic. This becomes even easier on the ad side. For example, if you can launch a Halloween version of your product, simple modern did this with Drinkware. They've started to launch ugly Christmas sweater versions of their tumblers. And some of those hit in this massive way and there's no license or anything like that. People are just buying it in part for the look.
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