The Soul of Enterprise: Business in the Knowledge Economy cover image

Top Ten (or so) Pricing Principles

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

The Shift from Service to Transformation in Pricing

This chapter explores the implications of using 'transformation' instead of 'service' in subscription models and how it affects pricing strategies for lifelong customers. It also emphasizes the importance of timing and customer circumstances in valuing services, while encouraging listener interaction and participation.

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