AI Pricing and Data Privacy

This chapter explores how algorithms influence pricing strategies through consumer data, shedding light on the controversial practices like surveillance pricing exemplified by Uber. It delves into the legal implications of AI pricing, contrasting the U.S. and European approaches to data privacy, and emphasizes the potential risks companies face from class action lawsuits. The discussion calls for greater transparency and ethical considerations in AI pricing to foster consumer trust and navigate the evolving regulatory landscape.