Your Google Analytics 4 (GA4) Survival Guide with Kate Cook
No Hacks: The Mindset Behind Digital Optimization and Growth
The Resistance to Moving Over to GA4
This week's episode is focused on the challenges marketers face when they move to new data management tools like GA4. The show will be more tactical and actionable for marketers, but first we look at why some people are still not ready after two years of transition.
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