Introduction

In this episode, I’m sharing why it is just as important to repel the wrong fit customers in your messaging as it is to attract the right fit. Oftentimes, entrepreneurs are too afraid to be specific enough in their copy so that they’re deterring customers who aren’t the right fit because they don’t want to lose out on those sales. The problem in staying too broad in your messaging is that it prevents you from standing out, so you don’t end up attracting anyone. Tune into this episode to uncover the importance of repelling the wrong fit customers and how you can go deeper in your messaging to do so.