If You Want to Win, Be Nicer | Datto Virtual Keynote
The GaryVee Audio Experience
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Content Creation: The Heart of Sales and Branding
This chapter explores the crucial role of content creation in sales-driven organizations, advocating a shift toward branding over traditional sales tactics. It addresses the importance of building trust and connection through innovative content, while also highlighting challenges like fear from corporate pressures. Additionally, the discussion emphasizes collaboration between sales and marketing teams, and offers strategies for effective cold calling anchored in compassion and confidence.
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