Ep 189: AKNF - Are you still using Facebook's On Platform Metrics? (and when to SLAM SPEND)
DTC Podcast
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Facebook Ads - Is That a Benchmark?
Like face books still useful, especially you look like account wide or campaign wide data that's like super long term. At the at the lower level, so like ad set, or definitely like ad level, when you're doing test in the short term, for spending small amounts,. You know, because facebook data is ad and because they're using conversions that're modelled. Unless you spend a lot, you're not going to be seeing the direct results. Are like the first touch of attribution ond your ads, like you would if you ere using facebook g a. And then the third party tools that ering to talk about all kind of together.
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