With crowdfunding, you're going to see about the first one third be your actual network. The next one third is coming usually from our platform. And then the last third is the words men spread and it kind of catches on. So people are willing to do that and they like to be a part of it. That's another reason why you back a crowdfunding campaign, you get kind of this inside peak.
So, you’ve got an idea. But how do you get the backing to make your big dream a reality?
Becky Center is the CEO of Indiegogo, an online crowdfunding platform that’s helped over 800,000 entrepreneurs bring their ideas to life. Deidre Woollard caught up with Center to talk about:
- How tighter lending environments lead to entrepreneurship booms
- What drives backers to participate in funding campaigns that pay off in rewards rather than equity
- And how the laboratory-like nature of crowdfunding can help predict “the next big thing” before it goes mainstream
Host: Deidre Woollard Guest: Becky Center Producer: Mary Long Engineer: Rick Engdahl
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